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Cryptocurrency Trade Coinbase to Purchase Agara

Picture: Coinbase CEO Brian Armstrong. Supply: Fortune, picture by Winni Wintermeyer

On Tuesday, Coinbase, one of many world’s hottest cryptocurrency buying and selling platforms, introduced that the corporate is planning to amass Agara, a distinguished assist platform powered by Synthetic Intelligence (AI), to ship world-class buyer assist.

Agara has operations within the US and India. Coinbase additionally highlighted its dedication to construct a tech hub in India. In the previous couple of months, Coinbase has elevated its buyer assist employees considerably. By way of Agara’s acquisition, the cryptocurrency platform goals to ship personalised assist.

The usage of progressive know-how like Machine Studying and Synthetic Intelligence in consumer assist has jumped considerably in the previous couple of years. In response to Coinbase, Agara’s intensive experience in ML and AI will assist the engineering workforce of Coinbase.

“We plan to leverage Agara’s highly effective Deep Studying and Conversational AI know-how to automate and improve our buyer expertise (CX) instruments. Bettering our CX stays a high precedence for Coinbase — prior to now few months we’ve elevated our assist employees headcount by 5x and introduced that we’ll ship 24/7 cellphone assist and a reside messaging service by finish of the yr,” Coinbase talked about.

“By way of this acquisition, we’ll be capable of present our clients with new personalised, clever and real-time assist choices. Along with Agara’s know-how, the Agara workforce brings deep experience in ML and NLP to Coinbase and can increase our present product, engineering and knowledge groups,” the corporate added.

Coinbase’s Tech Hub in India

In July 2021, Pankaj Gupta, VP Engineering and Website Lead for India at Coinbase, wrote a weblog and highlighted that the cryptocurrency alternate is constructing a high-quality tech hub in India. Being one of many fastest-growing crypto areas on the earth, India affords varied enticing alternatives. Within the newest announcement, Coinbase outlined its speedy progress within the area. Moreover, Coinbase is actively hiring in India.

In October 2021, Coinbase introduced that the corporate is planning to launch its personal non-fungible token (NFT) market.

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